Designing a custom trade show is a great way to make your business stand out and attract new customers. Anyone can have a display at a trade show but a custom trade show display will help your business stand out from the sea of competition you are surrounded by at a trade show. When you design a custom trade show display it will not only make an impact at your next trade show but will continue to pay for itself over and over again in the future.
How do you make a trade show display pay you back? Rather than having to rent a trade show display each time it is a far better investment to purchase a custom display that you can make uniquely your own and reuse each time you display. One important thing to consider is transportability. Because you have complete control over the design, materials and all important elements you can work with our designers at Fry Fabrications to create the best display for you that is also highly transportable. You can design a lightweight and portable tradeshow display that is also eye-catching and intriguing. Additionally, because you are not renting a generic display, you an incorporate your brand into the design of the display. It is another element of creating a branded environment. A branded environment involves extending your marketing and design throughout every element of your business including retail stores, office buildings, products, product packaging, and all marketing materials. By incorporating your trade show display in your branded environment customers will feel fully immersed in your brand and the culture of your business. A branded environment encourages brand recognition which is incredibly important for creating loyal repeat customers.
Because you are not spending all of your budget on renting a trade show display you will also have more budget for any “extras” you might want in your booth. So often it seems that trade show displays have the same old tired promotional products and recycled marketing materials because there is jus tno more room inthe budget after trade show fees and display rental fees. Because your unique custom display is already paid for you can shift budget money to having only the newest and best marketing materials and promotional products to keep customers interested and excited. To stand out from the crowd your trade show display must not only have fun promotions but the booth must actually draw customers in. A custom trade show display designed specifically for your brand will attract more customers and pay for itself time after time as you continue to use it at trade shows.
Anyone that has visited a nightclub, bar or other venue and seen someone get bottle service knows that bottle service is the ultimate luxury. It defines social status, makes the night more fun and makes enjoying your night out much more simple and relaxing because there is no clamoring at the bar desperately trying to order your drinks – they are right in front of you at your table. Often, with bottle service, many venues offer premiere seating and a table which is a hot commodity when you are out at night. Needless to say, bottle service is great for the customer. But, bottle service is also great for the venue. If you are a venue that offers bottle service, or are considering offering bottle service, it is imperative that you implement a high-end bottle service with custom bottle service tray to provide the ultimate experience for your customers and keep them coming back for more.
When customers go out they usually just want a good experience and to have fun. But, there are also certain customers that want a premium experience. It is similar to an individual purchasing tickets for a sporting event. Everyone in the arena wanted to go to the game and have fun but certain customers were willing to pay a premium price for closer seats and a premium experience. But, they want that experience they have to be top of the line. This goes the same for venues that offer bottle service. Forbes describes the bottle service experience and how that plays a role in why people choose to splurge on it as well as how it drives profits for venues, “People are blowing their paychecks just so they can feel like a ‘VIP,’ if just for one night, she says. I’ll never forget going out one night with a high roller, who insisted on being front and center, on the most exclusive VIP couch in the house. He paid $1,000 for a $40 bottle of Veuve Clicquot … He had the time of his life while I just left shaking my head.” But people are paying for much more than just that bottle of vodka or Champagne says Sean Christie, who manages the popular Blush nightclub at Wynn Las Vegas. You’re paying for prime real estate, for a desirable spot that everyone else wants,” he says, “It’s like going to Yankee Stadium and sitting behind the dugout.Christie says bottle service drives more than half of any clubs profits, if not more. In Vegas, the insane amounts of money bottle service generates is driving a whole new category of top-tier nightclubs, each more lavish than the next. The venues have to distinguish themselves because bottle service itself is pretty basic. At Blush, customers can have unfinished bottles kept for them for up to a week.” Custom design your bottle service to seamlessly incorporate your brand into every aspect of your venue while also creating the ultimate experience for the customer. When a customer has an amazing experience the splurge will be worth it, they will be more like to be repeat customers and encourage others to enjoy bottle service as well.
Any party or event is automatically better when you have a bar. Anyone can set bottles on a table for an event but a portable bar is so much more than that. A portable bar, when custom designed, can be crafted to your exact specifications and needs. Having a portable bar makes entertaining easy. Whether it is one guest or 40, with a portable bar you will exude class and style. To take it one step further and truly enhance an event, compliment decor or promote your brand it is critical to have a custom designed portable bar. Generic bars will get the job done but custom bars will elevate any event to the next level. Friends, guests, customers – everyone will be impressed. This is because, when you design your own custom portable bar, the sky is the limit. You can have exactly what you want and can choose everything from size, to materials, to features, and more.
You may initially think, “How much is there to really customize on a portable bar?” The answer is - a lot. Customization is not just important for businesses but individuals as well. A business may have a certain brand they want promote or clientele they want to reach. An individual may want to enhance decor or have unique needs to accommodate. No matter the client, whether business or individual, customization is important. There are a myriad of options available when it comes to customization. Have unique size needs such as height or width? With a custom bar you can have exactly what you need. When you buy a generic portable bar you are constrained to what is available at a store but if you are limited by space in your residence or venue, or are very tall or short and prefer a certain height work surface, you are not left with many options. Through customization you can design a portable bar to meet any height or size requirements. Additionally, with customization you can design your bar to coordinate seamlessly with decor or to promote your specific brand. Do you love modern decor with lots of metal and clean simple lines? We have design a bar for you. Do you love to decorate with western themed memorabilia? We can design a custom portable bar for you. Want to promote your brand and logo? We can design a bar that does. And while these customization options are exciting, there are some that might even be more exciting. Do you host a lot of events with dimmed lighting or in the evenings? Why not design a custom portable bar with lighting to enhance design and provide visibility? No matter where you move your portable bar you will be able to see what you are doing and guests will be able to see where they can get their beverages. In addition, if you move your portable bar a lot, or need to transport it to various venues for business purposes, you need something that is well designed, lightweight and easily movable. For the business that moves their portable bar frequently we can design your bar to be easily transported. A custom portable bar is the way to go for any individual or business that wants to ultimate luxury and personalized experience with their portable bar.
The best way for a host to enjoy an even they are throwing is to hire a caterer. Unless it is an incredibly small gathering, and even then, it is difficult for the host to both interact with and enjoy their guests and also prepare the food and beverages. If you are the host and the chef you usually end up missing the entire event or barely speak a word to any of your guests. Because many seasoned hosts know this, they often opt to have their events catered. But, they are usually not just looking for delicious food but great drinks as well. After all, if an event has great but serves soda in a can and bottled water it will probably pull attention from the great food and downgrade the success of an event. Caterers who want to truly provide the whole package and complete experience should not only be capable of catering food but great beverages as well. To do this, it is necessary to bring your catering supplies, dishes and serving ware and also invest in a beverage cart for that is portable.
A beverage cart may have an initial investment but it will more than pay for itself over time. When a caterer custom designs a beverage cart it provides an opportunity to make a real statement about your services and brand. And, once you cultivate your brand you make a memorable impact on clients and their guests that will have them hiring you again and again for all of their events. When hiring a caterer, any hosts wants the “complete package.” A caterer that shows up with not only food but all of the appropriate and necessary serving ware makes the experience a breeze and really impresses everyone involved. It shows that you are really running a business and know what you are doing. You know how to put the client’s needs first and provide the best experience possible that allows a party host to do just that – host their guests without worry of how their guests will be served their food or drinks. When you invest in a custom beverage cart you do not have to worry about choosing a generic one that clashes with your personal style. Every bit of your custom beverage cart can be crafted to uniquely reflect your business and brand. Additionally, with a portable beverage cart that you have customized you can have any features that you desire to make catering more easy. Because it is portable it is easily transported from job to job and can be moved as needed for an event to serve drinks right where you want guests to congregate. In short, having a beverage cart provides a luxury and convenience for clients, enhances your business and makes your catering job much easier. Any caterer should invest in a beverage cart because it will more than pay for itself in happy repeat customers that love your service.
If you run a business you likely need tables and chairs. Whether it is a small business with a handful of employees or a large business with a lot of employees and perhaps a lot of customers that patronize your establishment, you need tables and chairs. Some businesses may only have customers visit their office occasionally while other businesses, such as restaurants or nightclubs, see a lot of foot traffic. No matter what, when you invest in tables and chairs you want them to be durable and stylish. But, what about reflective of your businesses’ brand and aesthetic? And, what if you have a unique venue? Cookie cutter commercial furniture may not maximize the space you have and it definitely will not maximize your business or your brand. Many people think generic furniture will just fade into the background but unfortunately it often stands out like a sore thumb. It just screams to customers – boring! Custom tables and chairs can enhance your business in a variety of ways and below are three ways you can customize them to make them work in a unique way for your business and enhance a customer’s experience.
- Many times, as a business, you have to work with teh space available to you. It is difficult to move around so it is better to maximize what space you have. Commercial furniture does not provide many options so you are basically stuck with what is available at your local store or through a catalog. By customizing your tables and chairs you can adjust the width, height and shape so that the scale of the furniture is perfect for your space so that you can accommodate more customers and still make the space flow nicely and look good.
- When you look through a catalog of generic commercial furniture you are likely to notice something that is blaringly obvious, it is just that – generic. you have no control over the quality of the materials used so durability is uncertain and the material you want may not be available. When you custom design tables and chairs for your business you can hand select the material used so that you know you are getting not only high quality furniture but the exact style of material that you want.
- If we have not said it enough already, generic commercial furniture will do nothing to promote your brand or business because it is not made to be unique for you. Custom tables and chairs for your business can have integrated advertising that either subtly or loudly proclaims your brand. Your brand’s logo can be incorporated on tables, chairs, benches and more so that when customers visit your establishment they will be immersed in an experience that is all about your business from head to toe. This will lead to a better experience for everyone and will help create brand recognition and repeat customers.
In a world where everyone is looking for the next best marketing tactic, sometimes, it is better to go back to basics. Trade shows have stood the test of time and proven themselves over and over again as one of the best ways to market your business and build your brand to attract important business connections and customers. There are many strategies to attracting interest a trade show but one thing is the common denominator – you must do something unique to stand out amongst the masses and draw people in to your booth. How do you do that in a veritable sea of competitors with similar products or services? You do it with a custom trade show display. A gimmick or a giveaway may temporarily draw someone in but when you invest in your business and brand with a custom trade show display you attract customers and business connections that are really interested in what you have to offer and impressed with your unique brand.
A custom trade show display can mean so many things to so many different businesses. That is the beauty of a custom design – you make it what you want. Need special height shelves, construction with a unique material, lighted displays or integrated technology? No problem. Your business is unique and to cultivate a brand that is memorable and recognizable you need to accentuate what sets you apart for customers. They need to know, just by looking at your trade show display, who you are and what your business is all about. That may sound extreme but first impressions really do matter and if they fall flat it is a significant missed opportunity. When designing your custom trade show display it is important to factor in what sets your business apart, your business and brand aesthetic and what important features you want. This will help you determine what you need for your display. Does your business have a unique aesthetic to promote? Do so in the specific design and materials used. By choosing your materials, colors, and features you can create a seamless look that promotes your brand from head to toe. For instance, if your business sells products or offers services to a technology-based industry and clientele, you need a trade show display that reflects that. A generic, boring display will get lost in the crowd or look so boring that nobody will be interested in what you have to offer. Design a sleek, modern trade show display and consider integrating technology right into your display to wow people in the industry that truly know what to look for. Customers and business connections will be instantly impressed and will want to learn more and spend time in your booth. Additionally, when you custom design your trade show display you can use it again and again for multiple trade shows rather than renting which is an unnecessary drain of resources. A custom trade show display will be more than worth the investment as it attracts new customers and business connections and pays for itself time and time again.
No one gets a party started quite like a DJ does. A DJ sets the tone and mood for any event, no matter the size or occasion. Any DJ can show up with a basic DJ booth to spin music but what impression will it set? A DJ is there to help be the entertainment not to be boring and devoid of any personal style. It is important for any business to establish their brand and being a DJ is entertainment but it is also business. To make an impact and grow your business you should build your brand, starting with your DJ booth.
To begin customizing your DJ booth and building your business’ brand start with the DJ booth facade. The facade should be something interesting, it should showcase your brand, and it should make a lasting impact for guests to enjoy at whatever event they are attending. Design the facade to, first and foremost, hide as many wires and electrical components as possible. Obviously there will be many electrical components that you will need access to when performing but anything that is not necessary for performance should be hidden. This will make your DJ booth look clean, streamlined and professional, allowing your performance to be the star without the distraction of cords and other electronics. Next, you can customize the facade of your DJ booth by selecting specific materials that showcase your personal and business style. You may want to also display a business logo so that your brand leaves a lasting impact for event guests and even encourages guests to hire you for their own events. To further customize your DJ booth you could design a lighted facade to add extra visual interest and help enhance your events. Additionally, you could design and customize a backdrop for your DJ booth. This would allow you to truly set the stage and catch everyone’s eye with your unique DJ booth. Your DJ booth and your backdrop could be fabricated from wood, metal or any other material you can think of and like. Lastly, when you custom design your DJ booth, not only is it better to showcase your business and enhance events but to improve your ability to perform. Generic DJ booths are one height, components are placed in one location and generally they leave you with very few options to make it your own. When you custom design a DJ booth you can choose the exact dimensions so that the height is just right, the components are spaced perfectly and the specific things you like to use each have their own place on your DJ booth. Your comfort, and therefore your performance will be enhanced. A custom DJ booth is the best option because each and every choice you make will allow you to improve your business and make a lasting impact on clients so that you grow your business and brand.
Shoppers become interested in products in a variety of ways. They may see commercials, get recommendations from friends, or simply be drawn to interesting or pretty packaging. When people go to the store, whether to peruse or with a set list of things to purchase, they will be bombarded with products, brands, packaging and advertisements. Because of this, it can be difficult for a product or brand to stand out and be noticed. One way to catch the eye of shopper and take advantage of their attention is with point of purchase displays. Just think about how often you are standing in the checkout line and decide to purchase a pack of gum, lip balm or candy bar that you would otherwise have not purchased. As you are making your way to the register you may see a display for lotion with eye catching packaging and a colorful advertisement perfectly showcased on a custom retail display. Immediately it catches your eye, you are drawn in and decide to give a new product a try. Or, perhaps you are nearing the point of purchase and see a display for pens. It may have been something you are in need of but had completely forgotten. The point of purchase display catches your eye, reminds you and you grab some on your way to the register. When customers are ready to make a purchase, adding something at the last minute that they want or need is an easy decision. For this reason, it is wise to utilize point of purchase displays so that you can advertise to all of your customers that are ready and willing to make a purchase.
When designing a custom point of purchase display you need to consider a few factors. First, consider the intended use of the display. Will it be used primarily to advertise one type of product or do you need it to be versatile enough to advertise a multitude of products. If it is for one specific brand or product, it can be very uniquely designed so to specifically showcase what you want. If it will need to be for a variety of products it may need to be customized more generally so that it can accommodate different product sizes and weights. Depending on the type of products being displayed you will want to consider materials, height and features. For certain products, you may to create a point of purchase display with media, interactive media lights, sounds and more. A point of purchase display can be far more than some shelves with products stacked on top. When you custom design your display you can make it unique and eye-catching so that you maximize its effectiveness. Harvard Business Review explains the importance of point of purchase displays and why they increase business, “POP expenditures are of increasing significance to marketers for three reasons. First, they often prove more productive than advertising and promotion expenditures. Second, the decline in sales support at the store level is stimulating interest among retailers in manufacturers’ POP programs. Third, changes in consumers’ shopping patterns and expectations, along with an upsurge in impulse buying, mean that the point of purchase is playing a more important role in consumers’ decision making than ever before.” Better advertise your business or product and increase point of purchase sales with custom designed point of purchase displays.
Owning your own business is the American dream. Set your own hours, control your own work environment, do something you truly enjoy, work your way to financial freedom and answer to yourself instead of a boss. If you are a bartender or caterer and want to start or grow your own business one of the best investments you can make is in a portable bar. No gathering, party or event is complete without a well stocked bar. But, most people cannot or do not want to mix drinks at an event so they often hire a bartender. Everyone wants to hire a bartender that looks professional and like they know what they are doing. When you custom design your portable bar you give the right impression about your business and leave a lasting impact with customers that will make them hire you time and time again.
A first impression should not matter but because you should be judged on the quality of service you provide but, as everyone in business knows, first impressions matter. In fact, first impressions can make or break a business. If you show up to cater or bartend an event and your bar looks outdated, worn, or boring people will not be impressed. If you are a bartender and do not even have a bar and ask your clients to provide a bar with which to work, they will probably be even less impressed. A bartender or caterer should have a custom designed portable bar that showcases their brand and business, gives a great first impression and leaves a memorable impact. When you custom design your bar you can specify everything from dimensions to features so that it is exactly what you need and want. You can choose to construct them of durable yet lightweight materials so that you can easily move them from job to job and make your portable bar truly work for you and your business. You can hang a sign with your logo on your generic bar or you can design a unique and beautiful facade that coordinates with and features your brand and logo in a way that no generic bar possibly could. When you invest in your business it shows and makes you look more professional and experienced. This gives customers and potential customers the exact impression that you want to send and encourages them to trust you and hire you for every event they have.
Beverage carts are stylish, convenient way to serve beverages at events or in hospitality settings. A beverage cart is a mobile and can be moved to be positioned in an ideal location for an event or pushed around at events to move directly to the customers as they move around and enjoy the event. They can be large or small and can be fitted with a variety of features depending on the needs of the vendor and the events the beverage cart is typically used for. There are generic beverage carts available for purchase but when you invest in a beverage cart, why not custom design it? A custom designed beverage cart allows you to completely customize it to your needs and the design can be an extension of your brand. Below are three ways to uniquely design you custom beverage cart.
- Option of Materials
- When you buy a generic beverage cart there are limited number of material and design options. By customizing your beverage cart you can choose exactly what materials are used in the construction of your beverage cart so that they specifically reflect your business. Whether that business is a beverage brand or a venue or catering business, the materials you choose will send a message to customers about your business. Control the message they receive and attract more business by creating the ideal beverage cart out of the perfect materials for your particular business.
- Custom Branding
- When you custom design a beverage cart you get to choose the materials used to construct the beverage cart as well as the colors, graphics and specific design. By doing this you control exactly what the customer sees and the way the brand is projected for customers. When you establish your brand in the way you want and create brand recall for customers you will generate more return customers and better promote your business to generate more revenue over time.
- Ideal Configuration & Features
- Purchasing a generic beverage cart severely limits your options of configuration and features. What is available on the market is what is available to you. Unless, of course, you choose to custom design your beverage cart. When custom designing your cart you can choose the dimensions of the beverage cart, how many shelves, whether or not it has a sink, specific drink dispensers and a myriad of other features. Whether you need a beverage cart for a burgeoning coffee business or your beverage cart serves cocktails and other beverages at parties you can specifically design it to meet the needs of your business and your specific clientele.