Any business knows that trade shows are a great opportunity to showcase your business, debut a new product or just network with peers in your industry. For many businesses, trade shows are an immense opportunity to establish your business and make connections that would otherwise not be made. Any business also knows that establishing your brand is critical to the recognition and, ultimately, success of your product and business. Trade show displays present a unique opportunity to put yoru specific brand on display, for all to see. With custom trade show displays, you have complete control of what your brand says to the customer.
Establishing your business’ brand is important and should be handled carefully. Send the wrong message about your brand and it could be detrimental to your business. Entrepreneur describes exactly what “branding” is and why it is important, “Branding is one of the most important aspects of any business, large or small, retail or B2B…Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.” A custom designed, modular trade show display allows you to choose the materials, colors, size, shape and overall look of your display. Have a very specific product? You can design your displays to uniquely promote that product in a way that is eye catching, interesting and shows that you are invested in your business . It does not matter what type of product you are promoting, ultimately, you want to appear professional and successful. A custom trade show display will send a subconscious message to anyone that sees it that your product is unique, interesting, special and worth a second look. Rather than buying or renting a generic trade show display that will get lost in a sea of competitors, a custom trade show display will allow you to display the specific look and style of your business so that you create recall of your brand for anyone that sees it. For a look at custom trade show displays or to contact us, visit our website to learn more about designing your own custom trade show display.
When you own a restaurant or nightclub, you need to order tables and chairs or stools for your customers to use. There are many companies that make commercial products for just such a need. These tables, chairs and stools are functional but often, not the most unique. While you want a product that is durable and can withstand daily use by many patrons, it does not mean you want to be boring. The standard look is not necessarily what many businesses want. There are three distinct reasons that any restaurant or nightclub can benefit from designing custom tables, chairs and stools that will make it a far more appealing option than ordering the standard products available to anyone.
1. Promote Your Brand
- Establishing your business, and your brand, are incredibly important and directly affect the success you will see as a business. The style of your business, types of products you promote and types of clientele you hope to attract will all influence the way you design and promote your brand. If you have a cowboy bar, your brand will reflect that. If you own a high end nightclub geared at successful business men and women, your brand will reflect that. If you own a Mexican restaurant, your brand will reflect that. And so on and so forth. Every business has a unique client base and to successfully run your business, you will need to specifically design your brand to reflect that aesthetic. If your business is modern and sleek, the last thing you want is big, dark wood tables and chairs, the two aesthetics clash and send a confusing message about your brand. Custom designed tables, chairs and stools can be made to fit your exact business so that your brand is put in the spotlight and displayed in the best way possible.
2. Coordinate With Decor
- As mentioned in the previous paragraph, there is nothing worse than clashing decor. Some people may call it “eclectic” but often it looks messy and confused. f you have a themed business, having custom designed tables, chairs and stools is even more important because the decor of your business may be particularly unique and difficult to match.
3. Offer Flexibility
- When you own a restaurant or a nightclub, you may change up the design or set up from time to time. And, if you host private events, you may need to move things around more often to work with the event. With custom designed furniture you can design things that work with your unique business Perhaps you are working with a smaller space and everything that you can order from a standard catalog is too big for your space. Custom designed tables, chairs and stools are more flexible in their size and configuration than standard catalog ordered furniture. If you want flexibility to have any configuration of tables, chairs and stools in whatever layout, size, style and configuration you want, custom designed tables, chairs and stools are the way to go.
It may sound like an unnecessary luxury, but having a portable bar truly is not unnecessary. In fact, it can be incredibly helpful in addition to being stylish and interesting. A portable bar can be moved to any location whatever needs the event may have. A standard portable bar can be purchased from a number of retailers but, it will be just that…standard. With a custom designed portable bar, it can suit your specific needs, as well as whatever aesthetic you may have in mind. Portable bars are not just for commercial use, they also work wonderfully in residential settings. Nobody should rule out having a custom designed portable bar and below we discuss who can benefit from having a portable bar.
- Many people love the idea of having a bar in their home, but not everyone has room for a permanent bar to be installed. Whether you love to entertain your friends and family or you frequently have events in your home, portable bars are ideal for any size event. What better way to entertain in your home than to have a portable bar that you can move around, as needed, to whatever location you decide to spend time in. Having a party in your living room, great, move the bar to the ideal location. Decided to move the party to the yard? No problem, simply move the bar so that you and your guests do not have to trek back and forth every time they want a drink. Additionally, you have worked hard to decorate your home and put your own personal design aesthetic into the look. Why diminish that hard work with a standard looking portable bar when you can create a custom designed portable bar that matches the look and feel of your home.
- Have you decided to start a business catering events recently? Or have you been catering for some time and are always struggling for an ideal location to set up a bar when you cater events? A portable bar is the solution to your problems. And, when you choose to invest in a custom designed portable bar, you can design the perfect bar for your business. If you specialize in catering certain types of events, design your bar around that. Have a specific look to your business or a brand that you want to put in the spotlight? A custom designed portable bar will make it easy for you to cater events and enhance your business.
- Event Venues
- While it may seem logical to think that any event venue can get by with a regular permanent bar. And, while it may be true that an event venue can simply get by with a standard permanent bar, most event venues could benefit greatly from having a portable bar. Depending on the configuration of the room, the type of event and the amount of people, it may be helpful to be able to move a bar around as needed. Also, if an event venue has multiple rooms or an outdoor space for entertaining, a portable bar would be an immense benefit as it can be moved to whatever location the event calls for. Additionally, when an event venue invests in a custom designed portable bar, they can choose to highlight the existing decor as well as promote their business with the design.
Never underestimate the importance of someone’s first impression. While there is certainly more to a product than a first impression. it is the first impression that may intrigue someone to purchase a product or send someone off to look at another product. If the first impression is negative, or your products simply fade into the multitude of other products on a shelf, someone may never even see your product or be interested to try it. A custom retail display can be adapted to the unique needs of your product to properly promote your brand and encourage customers not only to notice your product, but make your product pop so that they want to purchase it.
You have probably spent hours designing your packaging and perfecting your brand because you are proud of the product you have created. And not only are you proud, but you want customers to know about your product and purchase it. Oftentimes, the market is flooded with a lot of products and shelves can get crowded, diluting the unique marketing message of your brand. Custom retail displays and shelving can be tailored to ensure that your brand and product is promoted in the best and most ideal way possible. Whether you have unique packaging or a specific message, retail displays can be created out of various materials and shaped and assembled through design so that they are an extension of your product and branding. Your product will pop in a sea of competitors because it will be on unique shelving that stands out amongst the bland and boring typical displays. When a custom walks into a store, or turns a corner, your product will be immediately visible and the eye will be instantly drawn to it. Because of this, many customers will first take a look at what your product is because they see a well promoted, innovative, unique stylish and savvy display. Target specific customers that you hope to sell your product to with the type of display you create . With custom retail displays, you will create brand recognition which will then, in turn, create repeat customers and loyalty. You invest money and time in creating marketing materials for your brand and custom retail displays are simply an extension of those marketing materials. So, let your imagination run wild and dream big when designing your custom retail display because no dream is too big or too crazy. It is important to get the message out about your brand and a custom retail display is sure to do just that, and more.
Custom drink carriers set the tone for any event. Whether you are at a high end nightclub or a catered event, if your brand is promoted with custom drink carriers, it will make a mark. Whether you are drawing the attention of high rollers at clubs that are ready to spend a large sum of money, or attracting the attention of successful businessmen and businesswomen at a special event, a custom drink carrier is the height of sophistication and class. In a world where the market is flooded with various brands all competing for attention, it is important to make your brand pop with unique and custom marketing tools. A custom drink carrier will put your brand in the spotlight and make sure everyone remembers your brand, long after the event is over.
One of the most important parts of brand promotion is the make customers aware of your brand. If someone does not know your brand exists, they cannot buy your brand. Custom drink carriers will make a memorable and lasting impression of style, class, sophistication and a successful company. These messages may very well be the first impression someone gets of your brand and this will surely entice them to buy your brand again. The key to a successful business is to create loyal, repeat customers that will buy your brand again and again. And because they are loyal, they will recommend your brand to others, as well. Next, one of the most important things you can do for your brand is create brand recognition. When your customers get a custom drink carrier with your brand on it, they will learn and know what your logo is. That sort of brand recognition can build a business in a way that no other tool can. Even if they, somehow, cannot exactly remember everything about your brand, they will remember your logo and the unique design of your custom drink carrier, and that will keep them coming back to your brand.
The drink carrier can be completely customized to coordinate with your brand, style, company message and more so that the entire drink carrier promotes your brand. You can choose specific materials that you like, create unique designs specific to your products and create different sizes to meet the needs of any event. Each unique design is an expression of the company and puts your brand in the spotlight. They say you should not judge a book by its cover but, so often, people do. With a custom drink carrier, you will never need to worry if your product is giving the right impression. Your custom drink carrier will promote your brand and ensure that your brand is the VIP of any event.
Whether you are at a private event in someone’s home, a special event in a public reception location, or a wedding or anniversary celebration, everyone wants to know two things: where is the food and where are the drinks? Often, you will find large groups gathered around the drink station to chat, celebrate and toast the evening away. No matter the size of the event or the occasion being celebrated, a beverage cart should be present to help enhance the style and class of the event and elevate the celebration.
You may wonder, “Who could benefit from having a beverage cart at their event?” We are here to tell you, anyone could! Beverage carts are not just for caterers or event locations. If you are someone who loves to entertain and frequently throws dinner parties, a custom designed beverage cart, crafted according to your specifications and unique design sensibilities, will be a timeless addition to any and all of your gatherings. And not only will it make entertaining easier, but it can be designed to blend seamlessly with the rest of your decor or be made to make a statement and “pop” in the room.
For caterers or event venues, beverage carts are practically a necessity. They allow flexibility because they can be moved wherever they are needed. Need to rearrange the layout of the room at the last minute? No problem! Just move the beverage cart to the desired location and adjust the room as needed. Moving the event outside because the temperatures are just right? No problem, just move the beverage cart to keep the party rolling. And, not only does a beverage cartoffer flexibility, but with a custom designed beverage cart, you can enhance your companies brand by uniquely designing your beverage cart. Whether you want to feature a unique look or subtly blend the beverage cart into the surrounding decor, whatever your design preference and inspiration, it can be achieved. And with a custom designed beverage cart, you have the added opportunity for brand promotion. You can wrap your beverage cart in your branding or brand-specific message or styling. Make sure nobody forget your brand and make an impact with your beverage cart. Gone are the days of boring, bland, generic beverage carts; enhance your design aesthetic and promote your brand through a unique and stylish custom designed beverage cart. Whether your event is large or small, it will be elevated to a new level or sophistication and fun with your custom designed beverage cart.
By customizing a DJ booth, you can create a base of operations that fits your needs perfectly. This will ensure that all events, from weddings to graduation parties and everything in between, will always be an unbridled success.
Unlike pre-fabricated booths, a fully customized DJ booth can meet whatever requirements you deem necessary to offer an outstanding performance. These requirements may change from person to person, depending on a variety of factors. Easy access to must-have equipment may prove essential in one instance, while in another things like extra storage space and room to move freely may be in demand.
A DJ’s performance is not only auditory, it must include visual elements as well. This is certainly the case for many world-famous DJs, who are often tasked with entering hundreds to thousands of guests at a time. Without the right visual elements in place, these performances wouldn’t have the cultural impact they now elicit.
While you may not have the financial resources to put on a full-scale extravaganza, you can still remain confident that your performance will be one for the record books. This can be accomplished by personalizing your very own DJ booth, for both aesthetic appeal, as well as functionality.
The following is just a sampling of the many great booth designs available. When it comes to putting on an unbelievable performance, personalization can guarantee that every show meets the high expectations set by party guests and clients alike.
Podium DJ Booth
Money can be a factor for some DJs, especially those who are just getting started in the profession. In this instance, a podium booth can be a great way to put on shows while also keeping costs to a minimum. Podium booths offer reliable construction and functionality at a price most everyone can afford.
For a bit of panache, many podium booths are fitted with inexpensive vinyl stickers. This can be an ideal way to make one’s booth stand out, while also doing a bit of advertising. Promotion is a key aspect of being a DJ, which is why appropriate signage is so important. A podium booth offers an economical way to pursue your craft while also getting your name out there.
Folding DJ Booth
For those DJs who find themselves on the road frequently, a folding booth can prove highly convenient when storing during transit. Unlike stationary booths, a folding booth can be easily dismantled and secured in a variety of vehicle types. This makes getting from gig to gig a breeze, which can serve as a welcomed relief for DJs with a lot on their plates.
Another great feature of the folding DJ booth is its sturdy construction. This means that your booth will always arrive to an event intact, preventing any mishaps from occurring during long travels. The steel design can also include LED lighting, which is a great way to advertise your company to the masses.
In addition to the easy storage capability and tough assembly, a folding DJ booth can also fit conveniently in a number of situations. This is particularly important at smaller venues, where space may be in limited supply.
180 Lighted DJ Booth
For the utmost in style and functionality, a lighted DJ booth can be an ideal option for those who want a bit more from their work stations. Lighted panels are a great way to catch the attention of guests attending an event, which is necessary for securing additional contracts.
Another great aspect is the booth’s design. Thanks to the 180 degree configuration, a DJ can enjoy a free range of movement during performances. This is important for creating the type of environment that turns heads and attracts new clients.
Back lit panels work beautifully in low-light situations, offering both aesthetic appeal and functionality. All good DJs know visibility is integral to connecting with guests at an event. A lighted booth allows attendees to locate one’s DJ booth with ease, which can be extremely useful.
The Choice Is Yours
When it comes to custom DJ booths, there are numerous options suited to every type of event. From lighting and design to shelving for assorted supplies, creating your own booth is a great way to guarantee every performance is a smash hit.
Promotion is essential for many companies looking to reach the lofty heights of success. However, many marketing attempts end up merely costing untold amounts of money without ever achieving the goal of bringing new customers to the table.
Creative marketing is key in this circumstance, and one increasingly popular method is utilizing a custom-designed DJ booth in company promotion. A smartly designed booth can save money, look great, and catch the attention of a diverse group of people. This is important for all companies, but especially those new to a particular market.
Be On the Cutting Edge of Culture
DJ culture is big right now, and those involved are often on the cutting edge of popular opinion. In many cases, advertising via a customized DJ booth is a great way to reach those with both the finances and the interest to make a product or service a verified success. Such advertising is great for reaching potential customers always on the lookout for the next big thing.
The cool factor can figure greatly in the promotion of certain products, especially when considering things like clothing or high-end technology. A personalized DJ booth can be designed to exude such an attitude, which can be highly beneficial to those looking to make an impact with a discerning audience.
Target Key Demographics With Ease
Targeting the appropriate customer-base can often prove difficult for many companies. This is especially true for companies going after a younger demographic, who may be wary of traditional marketing methods. This is particularly relevant in the digital age, where sidestepping unwanted advertising is easier than ever.
By utilizing a custom DJ booth as part of an advertising effort, companies can reach those coveted demographics with ease. Unlike digital advertising, a custom DJ booth can’t be simply ignored or looked over. Every person that approaches a DJ during a performance will be privy to a company’s name or goods. This is highly beneficial to those seeking a specific audience for their wares.
Supplement Traditional Advertising Methods
Advertising comes in many different forms. There is the print and TV advertising from year’s gone past, promotional websites, and even marketing done via social media. In order for a company to reach as many prospective clients as possible, marketing pushes must be comprehensive.
To this end, advertising with a custom DJ booth can be a great supplement to other types of advertising. A booth can be used again and again, at a number of events, which facilitates reaching many different types of people over a period of time. From outdoor street fairs to weddings and other gatherings, a well-placed booth can catch the eye of many people who may be interested in what a company has to offer.
Attract New Customers and Clients
Most events involving DJs garner huge crowds. In many cases, these crowds may be comprised of a diverse collection of people, with a number of interests and backgrounds. A customized DJ booth can reach these people far better than more traditional types of advertising.
Most DJs experience a large amount of traffic at their booths, no matter the type of event. Promoting goods and services via a customized DJ booth is a great way to reach a variety of customers at a far more reasonable price than when compared to things like print advertising or other options.
Get the Most Out of Your Money
It’s no secret that advertising is typically an expensive undertaking. Designing a well-functioning promotional website can become quite pricey, and that’s not including associated costs for things like web hosting and routine maintenance. At the end of the day, a company may be losing exorbitant amounts of money to ineffective ad campaigns.
A custom DJ booth is an ideal way for certain companies to familiarize themselves with a greater number of people. Unlike other types of advertising, a custom DJ booth can be utilized time and time again. As a result, the primary investment pays for itself over time, making it an extremely cost-effective way to engage potential clients and attract customers.
The Smart Approach to Marketing
Effective marketing can be daunting for many companies. However, by thinking outside the box and utilizing many different forms of advertising, a company may find it easier to reach a large number of people. Promotion via a custom DJ booth can prove greatly useful to many businesses looking to increase their current customer base.
Trade shows are chock full of sights, sounds, and other sensations, all vying for attention from the multitudes of attendees that could have the potential to make or break your business. With the sensory overload that comes along with every trade show, how can you set your business apart from the crowd and attract new customers? The best way to do this is with a custom trade show display. A custom display will give you an exciting and attractive platform to introduce your newest products to the world. By hiring a highly qualified company with experience and expertise in design and fabrication, you can attract many potential customers to your trade show display, allowing your products the opportunity to shine.
All of the latest and greatest technologies are on display at trade shows, and they are supplemented with custom, eye-catching displays that are meant to draw people in. Getting a custom display made is a necessity if you want to have a chance at attracting customers to your products in such a competitive environment. There are two factors that you should pay close attention to when considering your display- establishing a message and finding the right designer and fabricator.
First, you need to develop a clear message to send to potential customers, whether it is highlighting a single product or a range of products. It is your responsibility to convince the trade show attendees that your product is special and worth investing in. A cohesive plan will help you focus your efforts, allowing you to develop your design and fabrication with a specific goal in mind. It is important to carefully consider what you want to focus on given the hectic nature of the trade show. There are many vendors all competing for the same eyeballs, so your message needs to be focused and on point. If you manage to attract the attention of a potential customer, he or she needs to be able to quickly learn what your business is about and must be impressed by it. This means that you need to keep the focus on your very best products, while effectively communicating the advantages of your products over the competition. You must know what your competitive advantage is. Do you have the fanciest high end products? Is your product more innovative than the others? It is critical to know where you stand relative to the industry and align your message with whatever it is that sets your products apart from the competition.
After you develop your message, you need to find a designer and fabricator that can make your message and products come to life with a custom trade show display. It is important to find a fabricator that has experience with trade show displays, because trade shows present a particularly unique challenge due to the space restrictions involved, power limitations, and many more potential complications. A company with trade show experience will have the know-how to help you design the perfect display solution to get your message across to the attendees and attract new customers. It is also a good idea to find a firm that does graphics, design, and fabrication from start to finish, ensuring cohesive execution of your plan. It is important to find a firm that can do the project from start to finish for a variety of reasons. For example, it is far less likely for a mistake to occur due to miscommunication if the same team is working on both the design and fabrication. If, for some reason, a mistake still does occur, it can be corrected much more efficiently if it is one firm working by itself, as opposed to two or more firms potentially working against each other.
When you are selecting your designer and fabricator for your custom trade show display, it is important that you select a firm with a great reputation for customer service. A company that provides great customer service will make your project a more efficient and rewarding experience from start to finish. In conclusion, if your business has a great product to show the world, it must be combined with a concise message, and backed up with a great custom display. A custom trade show display made by an experienced fabricator will showcase your product to hundreds of new customers and make you the star of the show!
A custom DJ booth can be very beneficial to those working in the entertainment industry. A good DJ is crucial to pulling off an event that is a verified success, whether one is attending a wedding or a more informal gathering. While great music is key during any social get-together, a DJ’s base of operation is equally important. That’s why it’s such a good idea for DJs to secure the right booth to make certain that all performances go off without a hitch.
The following are three great reasons for all DJs to invest in custom-made booths. A specially designed booth can take what might be a lackluster performance and bring it to a whole new level. This can be exceedingly important for entertaining a large group of people, as well as attracting prospective clients that may be interested in enlisting your services in the future. The better the presentation, the more likely you are to impress all who attend a particular event.
Get Your Name Out There
Building up clients is often a huge priority to those working as DJs. This can be a difficult undertaking in some cases, which is why many DJs prefer to utilize branding to boost name recognition among prospective clients. A branded booth can include pertinent info such as company logos, contact information, and even things like links to websites or social media pages. This can make it easy for future clients to find you in the event they should require your services.
While business cards and websites can work well in this capacity, a branded DJ booth is a great method of increasing awareness among guests. It’s common for party-goers to approach the DJ booth with requests and other questions. This serves as a prime opportunity to increase one’s name recognition, which can be difficult to pull off at more lively events. By branding one’s booth with contact information, you can rest assured that guests will remember you long after the party is over.
Showcase Your Unique Sense of Style
Many DJs utilize their own personal sense of style during performances in order to guarantee the best experience for all party-goers. This is certainly true for more well-known DJs, and those with less name recognition would be wise to follow suit. In this respect, a customized booth is a great way to showcase your individual style while entertaining guests.
A DJ booth doesn’t have to be a boring, solely functional affair. There are many great stylistic choices available that allow both well-established and burgeoning DJs to garner attention to their craft. From color options to physical design, you can specify the exact look of your booth in order to better showcase your unique sense of style.
Create Functional Space to Entertain Guests
While appearance is a concern when designing a DJ booth, functionality is just as important to ensuring a successful event. This entails a design that allows ample space for appropriate equipment, such as turntables, speakers, mixing boards, etc. A DJ booth must also contain room for additional supplies, as well as being spacious enough to facilitate freedom of movement, which can be crucial for successfully performing your DJ duties.
Being a DJ is a bit like participating in other musical acts, in the sense that the way integral equipment is laid out can make all the difference to a performance. For this reason, many DJs may have rigid specifications for the layout of their DJ booths. By custom-designing one’s booth, a DJ can ensure it meets the requirements that will guarantee a strong performance. Things like shelving and space are a concern, and ready-made booths may prove less than desirable to a number of DJs. By customiz
Get the Party Starteding one’s performance area, giving guests a night they won’t soon forget will be a far easier task to accomplish.
As a DJ, you are tasked with making sure all attendees have the time of their lives. With the right DJ booth, you can easily ensure a good time is had by all, while also offering possible clients practical means of making contact for future events. The best DJs offer party-goers and unbridled good time, in addition to aesthetic appeal and professionalism. By investing in a custom-designed booth, you can satisfy all three requirements with ease, as well as creating an ideal work space that allows your best assets to shine.