Bottle Service – Fry Fabrications | Bottle Service Products, Portable Bars, Custom Metal Fabrication

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With all the craziness with the shop over the past 5-6 months, we’ve actually hit a slow patch in the past week (sales-wise). The slow-down is contributed to summer vacations, events currently happening in full swing and not much time for customers to shop-around. With that being said, the shop is still busy cranking out an order for Skyy and 12 custom carts for Grey Goose st the Harrah’s resort in Atlantic City. Also, one of our larger clients Monster Energy put a large order in ink of 17 bars and 48 tables in production. So as I type this blog entry the shop is buzzing with energy – the welders are sizzling, the saws are cutting, and the hydraulic presses are crashing down into steel forming bends that can never be made with human hands.

Furthermore, its any day now that we’ll be getting the green light on a large (and quite detailed) project that I’ve been working on since November. After a lengthy process, the design is in place, and financials have been outlined, and paperwork has been completed and one Purchase Order on the fax machine will get this job in motion. Once that comes over I’ll fill you in…

So for now – I’m enjoying this time, this short winow to catch my breath before the motor is once again at full throttle…and this engine will be pushed harder than ever.

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Summer is swiftly approaching here at Fry Fabrications. The degrees have been consistently been above the century mark, the days are long, and there are many runs to the hallway to supervise the temperature control unit for the air conditioning. Despite the heat the contrast between this time now and a year ago (given that we were in our old shop at that time) is huge. The swamp-coolers in the shop are keeping the fabricators cool along with the cross-breeze that our new shop has with bay doors in each end of the building. Also, the fabricators can take their breaks and lunches in air conditioned comfort in their lounge area – which on the production end is much more efficent as the guys have more energy to product product rather than getting too hot, worn-out, and slow down as the heat of the day progesses.

Last week we had a local publication “AZ Metalworker” to a featured story on Fry Fabrications along with giving us the cover. We staged our showroom in a manner designed for photographs and the key players (myself – sales, Jim – president, Keith – designer, Dave – Operations Manager) posed for several photos in front of various product. We’re excited to see how both the photos and the article comes out and we will certainly share our findings in this blog.

Speaking of production, we’re chugging along as usual and have acquired some rather large projects once again. Starting with an (8) bar build for various Bacardi product which will be featured on cruise ships, a (12) table/stool order for University of Florida, (300) order for Ketel One bottle service, (150) order for Chivas Scotch for bottle service, (121) order for Don Julio Bottle Service. Also, Redbull have ordered some DJ booths and bars for their on-premise accounts. Can’t forget a 10 table order for Jagermeister, bottle servioce for CIROC and Johnnie Walker, bar for Diet Coke, cube bottle service for Rivers Casino – all this plus several other projects.

On the design end – we’re continuing to put together additional designs for Ipad Kiosks, Tablet Kiosks, Portable Bars, and other cool stuff.

Until next time – stay cool!

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Here at Fry Fabrications we’ve been churning out projects as usual especially with the summer months soon approaching and outdoor events will be more and more where our product will be used. The projects that I spoke about in the previous post have either shipped or are close to getting wrapped up. Since the last post we’ve had a new orders come in from Don Julio Tequila, Grey Goose, Absolut for some locking bottle service, and two huge DJ Booths, Ketel One who ordered 26 locking bottle service units, as well as orders for Skyy Vodka and Bacardi. We also did a building signage project for a local nightclub utilizing our new CNC Router. Also new designs of ipad kiosks are in the works.

We also aquired some unique jobs building housing units for portable air condititioners and housing units for portable spot lights. It’s exciting to break away from the beverage industry and explore other areas our fabrication skills are needed.

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April is just about to close with what appears to be our busiest month on record. We had the Phoenix Suns Hustle award which resulted in us creating (3) more. Las Vegas orders are picking up with carts for Absolut and Grey Goose along with bottle service items for Planet Hollywood’s Pleasure Pool and Heart Bar. We also had a custom Diet Coke Bar built, some custom bars in the works for three Best Western Hotels, and the Tilted Kilt Restaurants. We also built and shipped a custom ipad kiosk, and we also have an order in for some unique projects like outdoor lockable Plasma TV Boxes and also these stackable cages for large outdoors air conditioning units. We furthermore put the new CNC Router to use for building signage we are creating for a local Nightclub in Tempe, Arizona. The cherry on top is certainly two 360 degree bar orders that came over for Sierra Mist as well as an order for these very unique carts we designed for Svedka Vodka.

On top of all the work, our design department completed our 2011 catalogs which contain numerous new products. Should you like our new catalogs, please email me: derek (at) fryfab (dot) com.

So here we are saying goodbye to April and hello to May.

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We have a few different ways we market our customers. Magazine advertisements, exhibiting at conventions, attending/hosting networking events…yet in more recent times it’s become more about blogging, facebooking (segway from myspace), and most recently we had produced a short video showcasing our facility as well as builds and product.

The producers of this video specialize in my interest of featuring video segments of custom cars (a long-time hobby and lifestyle of mine). Seeing their expertise in this field and also seeing what they’ve done for another small business sparked the idea that we needed one of these videos too. 99% of our business is done over the telephone, email, and with others out of state, so why not show our customers first-hand what our facility looks like and how we have created a name for ourselves.

Just a week ago the producers Grinder TV came down to the shop for about 4-5 hours capturing hours of footage. We even used the film crew in the fork lift to achieve the higher elevation shots. Although nearly impossible to gather absolutely all aspects of what we do here at Fry Fabrications in a video less than two minutes long, Grinder TV has done an amazing job splcing the content as well as inserting music that contains a comtemporary, youthful vibe.

Without further adieu, the video:

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This year Fry Fabrications will be debuting new products at the Global Shop 2011 Convention March 28-30 in Las Vegas. This convention will be retail related and we will be there showcasing our retail racks, displays, kiosks, informational/tablet podiums and more! Although this will be our first year as an exhibitor at this show, it certainly will not be our last as we are expanding the arms of the company outward into the retail sector. Furthermore we have aquired new equipment that will allow our fabrication to develop in other assorted materials outside of steel to meet the demands of the retail industry. What makes our stuff special especially for this show is that we don’t really know what’s out there in this sector of the industry therefore our designs are all coming from a fresh pallet of ideas and innovations all with the creative & artistic touch that only Fry Fabrications puts into their designs.

Stop in and see us at booth#955. You definately won’t want to miss what we have in store!

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Coming up soon is our 6th year at the Nightclub & Bar show in Las Vegas, March 7-9, 2011. We are really looking forward to this year’s booth and can’t wait to show off all of our new products. We will be bringing out new table designs, unique new bottle service set-ups and interactive iPad kiosks just to name a few. Every year we look forward to this show the most because we get to come up with great new items and build whatever we may dream up. So we can’t wait for you to come walk through our space (307)and see our top sellers along with all the new items we will be bringing out with us to this year’s show. www.nightclub.com

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One of our future target markets will be kiosks designed specifically for Ipads. We are no stranger to this as we did create ipad docking stations which were integrated with our tubular tables for the Diet Mountain Dew Tour. The ipads were used as a remote electronic way for fans of “dew” to vote on what is their favorite flavor as they took tastes of samples in front of them. We are now creating 8 “stand alone” kiosks that will hold the ipad and match the bars and tables. Ipads are a great way to communicate with customers, solicit their feedback and allow them to interact with their product in a unique way. With that being said, we have several different ipad kiosk designs in the works and all will be focused to attract attention. What is also great about the ipad being that they are all one size, lightweight and do not need electrical cords is that there is so much flexbility in a design. Whether it would be tubular, sheet metal, curved, straight – the possibilities are endless. I would certainly think it’s safe to say that ipad kiosks will soon become part of our portfolio, catalogs, and have their own distinct place at Fry Fabrications.
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Wrapping up 2010 and man what a year it’s been! In 2010 alone, there has been thousands of bottle service pieces, hundreds of tables, hundreds of portable bars, and numerous custom projects that have been delivered and in use all over the world. Despite a global recession and a very unstable economic climate, Fry Fabrications has had a record year and we hope to even have a better year in 2011. Also squeeze in moving to an entire new facility (which is now up and running at 100% capacity) it’s been busy to say the least. Since the start of 2010, Fry Fabrications has gained 8 new employees, as well as several large tools such as a new forklift, new printer equipment, screen printer, 8ft hydraulic brake press, and any more – all for the sake of efficiency, and quicker turn-around times with perfection-like quality. We have developed new ways to improve processes and gained new vendors to assist where needed in specialty areas.

We are closing out the year with 700 bottle service kits currently on order and that “big” potential order still on the horizon (which is looking more promising daily). Most importanrtl in 2010 we have gained many relationships with dozens of new happy customers in which we’ve proven to where they want to always come back for more.

So what’s new in 2011? Our website will soon launch, we have two conventions in March in which we will be exhibitors to both, and we will be putting more development into branching out into new industries – filling holes where our products are needed. This is just to start.

I’ll finish today’s blog posting with a photo of our new conference room complete with plasma display and Fry Fabrications-esque table designed by Keith Henion (director of Product Development). Placing the glass on this table just yesterday was very symbolic – it was putting the final touch on our new building, and also serves as the 3/4″ window into the future of where we as a company are going. It’s time to sit down at this table and put all of our heads together and come out with that next best thing.

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We’re settling in nicely into our new surroundings here at the new Fry Fabrications facility. Our building sign is up and looking spectacular, our loading dock signage is even in place, our showroom is coming together and we are adding some cool cosmetic touches to it. The printer room is complete and the printers are currently in operation and are printing the highest quality that I’ve seen yet. Finally, the fabrication team are building the ultimate steel conference table which will be the ultimate showpiece for visitors, guests, and clients.

In other news, the prototype for the “Big” potential job is complete and will be in the client’s hands for testing. So far, so good as we’ve received much positive feedback already with this piece. We hope to have an order in place potentially by next week in which I’ll share specifics of the project itself. The drink carts for The Cosmopolitan Resort and Casino in Las Vegas are about 24 hours away from being shipped. I am eager to get a coated piece now so I can see and take photos of the completed piece. I am confident that the customer is going to love how it turns out. Just behind those are the Bento “stackable” bottle service pieces which also came out beautiful on the fabrication end – eager to see those coated as well.

Other than the above we’re preparing what’s in store for us in 2011. Deciding which conventions to exhibit and/or attend, determine which magazines we’d like to advertise in, and also determine which direction as a whole we’ll be so the company can ultimately grow.

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