Bottle Service – Fry Fabrications | Bottle Service Products, Portable Bars, Custom Metal Fabrication

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Fry Fabrications will be at the NC&B show 2012 at the Las Vegas Convention Center March 13 14! We’ll be showcasing an array of products such as Bottle Service Sets, tables, bars, a DJ Booth, and much more!

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Lots has been going on at Fry Fabrications to close out the year.

portable barsFirst, we’ve made some locking bottle displays and back bar bottle displays for both Crown Royal and Patron.  What makes these locking bottle displays and back bar displays unique is that they both illuminate the bottle via LED lighting and flourescent lighting to promote the bottle branding as much as possible.  These locking bottle displays allow for quick easy access and for the server to lock to prevent the customer from pouring their own glass (a growing law).  We’ve also been busy with the bottle service trays and bottle service sets, as well as locking bottle service trays and locking bottle service sets for various NYE parties around the globe.

We also closed out the year with some bottle display units for Galliano Wine – these bottle displays are designed with tiered shelving to and will look promoting the product in stores along the east coast.  Also closing out some bottle service trays, bottle service sets, and drink carts to Russian Standard, ABSOLUT, and SKYY Vodka.  Furthermore, we put some more carts in production from a company called “Rebelcart” who will be having us manufacture these beefy auto-detail carts.

2011 has been a record year for Fry Fabrications.  Very much looking forward to what’s in store for 2012!

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As I write this blog I am relaxing…why? Well, Fry Fabrications has just completed and shipped one of our most complex items every! No, not a bottle service set, not a portable bar, drink cart, table, or kiosk. This was a Rickshaw cart for Bombay Sapphire bound to be displayed in New York’s JFK airport. What did this cart entail? Wooden wheels, bamboo weaving, bamboo shoots, custom handles with jewels, canopy, real bamboo countertop, shelving, locking door and yards of print media. Photos can be seen at www.facebook.com/fryfab. All of this was made in about 2 weeks! It was a stressful 2 weeks for sure, but we’re very happy with the results and can rest easy that this will deliver.

portable barsIn other news we’ve been making a few custom bars for Diaego in Canada, a bowling alley in Michigan, and a local club here in Tempe, AZ called Fat Tuesdays. Also on deck are some pistol shaped bottle service sets for a Las Vegas club called “Revolver” as well as some custom bottle service trays for a new club in Hollywood, California called “Agency.” A custom folding bar was also created for Sobieski Vodka and a custom kisok with locking doors was made for “The Interior Shop” in Phoenix, AZ – this kiosk turned out extra special as the customer added some hot rod style pinstriping to the bar and it looks amazing. We have a few more projects potentially in the works as we begin to wind down 2011. Also in the coming weeks it’ll be time to prepare once again for the Nightclub and Bar Expo in Las Vegas where Fry Fabrications will be displaying our coolest products to date.

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portable barsHere at Fry Fabrications, its been busy, yet productive since our last blog posting. We’ve produced and shipped some trade show pedestals that hold assorted electronic devices, we’ve done some bottle service pieces for Tequila Ambhar which have the most intricate laser work we’ve done to date – we’ve done lots of retail work for assorted outlets. With all of this, it seems that many of the jobs that we’ve been requested – bottle service, drink carts, tables, portable bars, custom work have all been with tight deadlines. I certainly can understand deadlines and why they’re there – yet they can also be scary (afterall it is Halloween today). If all the pieces of the puzzle don’t align perfectly, the deadline can easily be compromised. For example: We must first have the design in place, then the CAD drawings created, then the steel must be cut, fabrication labor performed (without any delay). Then there’s the finish sanding, powder coating, accessories, boxing/packaging, and finally shipping. One hiccup on any of these elements and those promises that were made go down the tubes. The deadlines also continue to get shorter and shorter adding more pressure…yet there are the times where I have to say “no” when our capabilities even at 150% cannot make that deadline possible. Experience has certainly played the most important role when it comes to giving the customer that promise of making that deadline – and knowing when to say we cannot comes from experience. Furthermore, even if a project is profitable, when a very tight deadline is given the potential for that profit is certainly at risk. Honesty is always the best policy.

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portable barsFry Fabrications closed the summer out with some excited projects. First a custom 360 degreen octagonal shaped branded bench was delivered to the ADT corporate headquarters. Next some custom stool and table sets for both Mountain Dew and the Tampa Bay Lightning Hockey team. Next up we received the order for 25-100 “Blink” electric car charging station pedestals designed to be in electric car dealerships all over the country. We also received an order for very unique bottle service sets for Tequila Ambhar which have some of the most intricate laser work we’ve ever worked with – can’t wait to see how these come out. Next, we received an order just shy of 1000 pieces from Patron/Ultimat for their National Accounts. Very interested to see these pieces go into motion as they have a slightly different look than the orders we’ve done with them of the past. Lastly, we’ve received several retail orders from our friends at Industrial Ride Shop for various racks, shelving units, and even a fitting room.

In addition to all the great business we’ve been receiving, we aquired a new CNC break press machine. This machine has an adjustable back-stop and also has different speeds and settings to further expand the way that metal can be bent and formed to not only give the piece a unique look, but and also be performed quicker.

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portable barsWhen we’re shipping our bottle service sets, portable bars, ipad kiosks and everything else that comes out of this shop we’re closing one door and opening up a new one. Once it leaves our dock, our job definately not over. First of all, freight is such a competitive industry – there are several carriers that we work with and all offer discounted prices yet once you receive your freight invoices you’ll find re-classes (density + size = classification which can drastically change the cost of shipping produt), re-weight audits, special services that were never requested, and then thorn in my side – damages. Each week several different freight reps stop in to see us and they all claim to offer the best rates and best services, yet it’s all really just a game with me and a war with each other. It seems that when customers order product getting good solid rates along with great service and peace of mind that damages won’t occur doesn’t exist. Furthermore, they all have their best foot forward in the start, but gradually things tend to fall apart. It’s imperative to us that we can offer our customers excellent rates that we can pass on, plus timely transit in a secure manner yet it never is quite what it seems. When the customer receives the product, if there are damages, or late deliveries, or additional hidden costs that is all a direct reflection of us as a business. Freight is a tough industry to manage and can be frustrating on our end when we place our product in their hands. I’m currently in process of training a co-worker here with the tasks, responsibilities, and this is certainly not a 1 day lesson. Technically, it’s not trailing, but more of how to play the game.

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portable barOften a customer will come to us to design a table, portable bar, bottle service set, or even a DJ booth and they give us the idea and we’ll turn it into a design for them. Most inquries turn into orders; however sometimes whether it be price, lead time, or just lack of obtaining approvals through a conglomerate of red tape, the order will not transpire – yet the design element is there and it segways into a new idea for us to market. Every Monday, the team here at Fry Fabrications discuss the production details for the week ahead, and we also talk about what new products we can turn our craft of metal frabrication into. Some are successful, others are not, yet our portfolio continues to grow. Ipad kiosks haven’t quite taken off yet, however we’re jumping ahead and we have several designs in place. We’re also discussing several ways to implement stools into our current table designs in a single/solid piece. In our line of work it’s a triangle of three elements: 1) Design 2) Quality/durability 3) Price/Service. Luckily, we are able to maintain and target all three in our genre of items we create…which is why we’re successful and will continue to be!

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portable barsWe’re currently in a summertime sweet spot here at Fry Fabrications. We’re wrapping up some larger projects and working on nailing down orders for new ones. Finished up a larger table/stool order for UCF, final touches on a 300 piece Ketel One order for bottle service, a 150 order for Chivas, and also wrapping up those 12 Grey Goose carts. We also shipped a 48 table / 17 portable bar order for Monster Energy delivered to Mammoth Mountain Ski area, and in the shop we have a 4 custom bar order for Evan Williams Whiskey, as well as an order for the W Hotel in San Francisco. We also landed an order for Snowshoe POP displays for their manufacturer in both free-standing as well as table-top versions.

As busy as we are, the shop is become so good and quick at cranking out projects that I need to continue to be on the top of my game when it comes to sales in order to keep the shop busy. Customer service certainly is so important for us. Answering questions in a timely fashion and keeping promises of when the product will be delivered is the key for the success of any business and I have seen those customers continue to come back to Fry Fabrications to order product whenever in need as not only is the product quality exceeding their expectations, but the service that we provide to them matches the product. Every item we create we tack on a year warranty against any defects, and also keeping the channels of communication open we provide progress reports of a build as well as all the tracking information once the item(s) are shipped.

Lots on the horizon for us. Stay tuned.

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