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CAT | Bottle Service Trays

In the nightclub and bar industry, the sale of alcohol is the true moneymaker.  But, while selling individual cocktails will certainly turn a profit, the big money is with bottle service.  Bottle service is a luxury and convenience for customers that can truly make the night feel special.  One way to do so is through customized bottle service for your venue or product.  Anyone can serve bottle service in a general bottle service stray but getting bottle service is not about being generic, its about standing out from the crowd.

Bottle service is an expensive luxury so not every patron will purchase bottle service, but, just because it is expensive, does not mean that patrons will not feel like splurging from time to time.  The more bottle service you can sell, the more profit you will turn each night.  With custom bottle service more customers will be enticed to go for it and treat themselves to a special evening with true high end service.  In the world of nightclubs and bars, competition is heavy so it is necessary to stand out from the competition so that more people will come to your venue and, hopefully, purchase bottle service.  Once word is out that your bottle service is more special and unique than other venues, more patrons will likely come to you to experience true VIP service.  Whether showing off or impressing friends, a date or just wanting a great night out, bottle service has a high cost so there has to be a high perceived value for it to truly be worth it.  If bottle service shows up and it is boring and simply a bottle of Vodka stuck in a generic bucket, it will not elicit very many “oohs” and “aahs.”  With custom bottle service you can choose to showcase your venue and product with a unique and interesting custom design that customers will be excited about as soon as they see it.  The kind of customer that is purchasing bottle service wants a new, hip, fun, and luxurious experience and a custom bottle service display can do just that.  By creating a truly unique experience for the customer they are far more likely to purchase bottle service again, return to your venue and recommend bottle service to their friends.  This will help you sell more bottle service.  Additionally, as other patrons see such a unique and interesting bottle service headed to other tables, they will be more likely to make a purchase themselves.  Again, an increase of bottle service sales.  Lastly, by highlighting your brand or venue, you will create brand recognition so that more people remember the venue at which they had a great time or the delicious alcohol they purchased because it will be embedded in their mind from a positive experience with custom bottle service.  To better increase sales of bottle service and generate more return customers from unique and positive experiences, custom design bottle service for your venue or brand.


                Going out to a bar with friends, getting drinks and dancing sounds like fun but there are ways to make it more fun.  One way to do this is with bottle service.  Bottle service is the purchase of liquor from a venue by the bottle.  It is a sure fire way to communicate to everyone around you that you are a high roller and that you are there to have a good time.  Bottle service also comes with other perks like a reserved table and immediate entry to a club.  This means that you do not have to wait in long lines with crowds of people only to get inside, fight more crowds to try to get to the bar and get a drink.  And, often when you visit a bar or nightclub there are a shortage of seats available so unless you are dancing you will likely be fighting for a place to stand and be with your friends.  That is, unless you have bottle service.  Then you will have a reserved table and seats to enjoy at your leisure while you have a great night.  Bottle service is a wonderful way to enjoy a fun night when visiting a venue but it is also great for the venue itself.  Bottle service, when done well, can be one of the biggest money makers for a venue.  But that is the key, bottle service has to be done well.  One way to do so is with custom designed bottle service trays.  Whether you are a brand that wants to promote your product in a variety of venues or a venue itself that wants to promote itself, it is important to order custom bottle service trays.

When you design a custom bottle service tray, you can specify exact dimensions, style and features.  This means, as a brand, that you can design the features of a bottle service tray to help accentuate and promote what makes your brand so special.  When it comes to customer’s brand recall it is important to distinguish your brand from others and make it memorable.  By custom designing your bottle service tray, you will make an impact with your professionalism and help customers remember your brand when it comes time to make another purchase.  As a venue, custom designing bottle service trays is an extension of your overall branding and business style.  Bottle service trays are traditionally metallic and can appear somewhat modern and sleek.  But what if your business has a different style?  What if you are a country western bar?  A sleek metal tray would look out of place.  When you custom design a bottle service tray you can make it to coordinate seamlessly with your decor so that the image you present to customers is one of continuity.  Everyone benefits from a custom designed bottle service tray and it will most likely help your business and brand sell more bottle services and make more money.

 When patrons visit a club, bar or restaurant, they are looking for a certain kind of experience.  No matter what type of venue they are visiting, they are out and paying for a service for a reason – to be treated well and enjoy certain services.   It does not matter if it is a small bar or a large nightclub, any customer wants to feel like a VIP and some customers even pay more to ensure they get VIP services.  There are many ways a customer can be made to feel important from extra attention to their needs or to the venue and staff paying attention to even the smallest of details in the services they provide.  When a venue pays attention to the small details, it shows that they have gone above and beyond to give their customers the ultimate experience.  It shows that not only do they care about putting the best foot forward for their brand but that they want the customer to fully enjoy their experience.  One way that you can set your brand or business apart by going the extra mile is to design a custom drink carrier.

A drink carrier is a convenient necessity in many event venues but it does not have to be solely utilitarian.  Every drink brand has its own unique packaging and style to appeal to a certain target customer.  One way to convey and reinforce your business’ branding is with a custom drink carrier.  A custom drink carrier can be designed for the unique style of your beverage’s packaging or for the type of glasses you want to serve it in.  When you design a custom drink carrier to showcase your brand and it is placed on the table to serve guests, it will immediately become the table’s centerpiece.  It will draw attention and notice for setting your brand apart and will enhance the perceived value of your product because it will show that your product is something special, something to be enjoyed by VIPs.  Also, not only will the customers that are being served see the uniquely designed custom drink carrier but other customers in the venue will see it as well and maybe intrigued to try your product because of how your product is being served.  In addition to promoting a brand or product specifically, a venue may choose to design their own custom drink carriers.  It is another way to give customers the ultimate experience while promoting the venue’s brand and atmosphere.  Your venue’s aesthetic and style will be enhanced by a custom drink carrier that reinforces your business and encourages customers to return for excellent service.  Whether you are a business promoting a product or a venue enhancing its aesthetic, a custom drink carrier is a great business investment.

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If you run a nightclub or lounge, you know it can be a finicky business.  It takes a lot of time and effort to maintain a brand that will stay fresh in the mind of customers, and keep them coming back to your establishment.  Though it can be hard to break into this business, it is also exceptionally lucrative if done well.  One major element of creating an environment of exclusivity is to establish an excellent reputation for your VIP reservations.  Using the right custom bottle service kit can help you get this done.

While they are now a ubiquitous product provided by most nightclubs and lounges, bottle services are a relatively new phenomenon.  They began in Japan in the World War II era, when sake ewers were served to soldiers.  Soon, it became the norm for Japanese businessmen to purchase bottles and keep the unfinished liquor in lounge lockers.  It was not until the 1980s, however, that Parisian nightclubs would begin to sell table reservations that came with complimentary bottles.  This marked the start of pairing bottle service with particular reserved parties, which eventually evolved into a service for VIP sections in nightclubs and lounges.  Usually this is a packaged product, which will include a reserved table or section for a party, as well as whatever mixers the patrons wish to have on hand.  The service can also include a VIP host, who is present to make sure patrons remain well stocked on their mixers and other necessities, and who will often mix drinks for the party.  In addition, with the purchase of bottle service, some clubs will offer extra benefits to party members, such as waived or lowered cover charges and the ability to bypass the entrance lines.

Since the mid-1990s, bottle services have also become a means of denoting exclusivity; their association with VIP room access has made it a luxury product on which customers are willing to spend a lot of money.  If done well, this service can be very lucrative.  Not only can businesses turn a large profit from the sale of bottle services themselves, but catering to an exclusive demographic also helps to build a club’s brand image.  To ensure you have the right clientele frequenting your VIP rooms, make sure to provide these customers with excellent service.  Hiring staff who will not disclose information about what they see in your VIP rooms is also very important, and will ensure that your high-end customers feel relaxed and safe in your establishment.  Respecting your guests’ privacy will help your business’ longevity and ensure that demand for your VIP lounges will remain high.

Another important factor in running a good nightclub is understanding what style you want the establishment to convey, and ensuring that your products and staff all help to maintain that atmosphere.  Tailoring your VIP services to those needs can be an important way to keep your high-end products in line with your brand image.  There are several things you may want to consider when deciding how to customize your bottle service.  For example, what is the general feel you wish to achieve?  Do you want your VIP room to have a classic atmosphere?  If so, you may want to look into dark colors, and perhaps a wood trim.  Or, if your establishment has a more cutting-edge vibe, you may want to try bottle service kits that have metallic finishes incorporated into the design.  You can also customize your kits to have a color theme that matches your business’ interior palette.

There are a number of ways that customized bottle service kits can improve business for nightclub and lounge owners.  With the wide variety of customizable options available, you are sure to find kits with the color schemes and design elements that can best fit your business.

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In whatever business you have, pleasing your customer is the rule of thumb. When you are in a restaurant business or own a bar or club, presentation can be everything when it comes to pleasing your customers. One way to really appeal to some customers can be to offer bottle service. Bottle service is one unique way to serve guests who decide to order an entire bottle of liquor. Since such an order doesn’t always come cheap, it makes sense to make a big deal of it for your customers by playing up the presentation of the bottle to the table. You can actually order special custom bottle service carriers for your own restaurant to set it apart. Deciding to invest in custom carriers can actually do a lot to enhance your business, including adding to the theme of your restaurant or bar, surprising your customers, making your customers feel important, and helping your bottle service to stand apart from other venues that offer bottle service.

It is likely that when you took ownership of your restaurant, bar, or club that you had a specific theme in mind. Whatever decorations and furniture you have inside your business probably reflects that theme. Great clubs, restaurants, and bars might also have glasses and dinnerware that fit within the theme as well. Custom bottle service carriers can also enhance your business by fitting in perfectly with your theme. Since you will be ordering the carriers custom anyway, you can have them designed however you desire. You can make them blend in or stand out from your theme as much as you desire. You can even get different carriers with their own different themes based on the bottle options that customers have. It’s your design, so do what you will with it.

One big reason to invest in custom bottle service carriers is to surprise and reward your customers for making such a great purchase in your bar. Thus, when you are thinking of the design for your custom carrier, you want to think of something that will not only help you stand out from other businesses that offer bottle service, but you also want to impress and satisfy your customers. Your bottle service can say a lot about your business in general, so take the time to make it convey the message that you want.

As a business owner, you want to make your customers feel important, and custom bottle service carriers can go a long way to achieve that. Taking the time to make the presentation of the bottle of wine so elegant could easily make great customers decide to come back again and again—and spread the word about your business. Good service can go a long way, and presentation can be a big part of how service at your establishment is remembered.

As mentioned above, a custom bottle service carrier can do a lot to not only make a customer feel special, but also to help you stand out from other businesses that might offer bottle service. It can be easy to just order a simple bottle service carrier that any business can get its hands on. To have your very own custom designed carriers, however, can make you that much more memorable in the eyes of your customers. If you really want to stand apart, go with a custom designed carrier. Get creative—from birds to planes to boats and more, custom carriers should be able to be designed for whatever idea you happen to come up with.

When you choose to invest in custom bottle service carriers, you are choosing to invest in and enhance your own business. Custom carriers can easily fit in with the theme of your business, bar, or club—or they can represent a theme for every bottle of liquor you offer. They can surprise your customers, make your customers feel important, and help you stand apart from your competition. Good businesses understand that the customer is important, so taking the time to make your customers’ experiences memorable will go a long way toward the success of your business. If you choose to offer bottle service at your establishment, then take the time to make it a memorable experience by looking into custom bottle service carriers. It will likely make your customers happy, and you might just find that it draws in a little more business. In the end, it’s an investment that you will likely be happy you made.

The night life crowd that swarms to high end clubs and bars can spend a pretty substantial sum of money on drinks over the course of an evening.  To score big on the money they are spending, create a custom bottle service tray that sets your business apart from the other guys.  Providing better service with branded trays can increase awareness in your company, can increase sales, and can help you realize more profit than ever before.

Increase Brand Awareness

Bottle service is a standard amenity that is available in most high end night clubs.  Bigger cities like LA and New York have used the concept of bottling services for a number of years, but it is quickly gaining popularity among many C and D-grade cities too.  If you have established a business in bottle service, or if you are just starting out you can improve your profile by using a custom tray.  It enables you to provide VIP service to your customers while making your name visible to others around their table.  Customizable cards can be inserted within the tray to display information in a seamless and attractive way.

Showcase Specials 

In addition to providing eye-catching graphic elements to a custom bottle service tray you can also display rates and specials.  That way when it comes time for a customer to pay the bill there will be less confusion as to how much each bottle cost.  There may be occasions when you need to turn inventory, and announcing specials right on the bottle tray is an effective way to do it.

Advertise Events

When you’re in the bottle service business you can become dependent on special events to draw a crowd and bring in sales.  One way to inform customers about upcoming events without disrupting the goings on at the club is to announce them on with an attractive tray insert.  It can help customers think about the good time they are having now and how to arrange for the next event.  Getting them to attend upcoming events can help you increase sales and potential profits.

Show Your Appreciation 

Customizable cards that are attractive in design can be inserted into the bottle tray to pay special heed to a VIP.  This can help them to feel appreciated and more willing to be repeat customers.  It also helps them impress the company that surrounds them at the club.  Custom bottle trays can increase your sales and profits by increasing brand awareness, showcasing specials, advertising events, and increasing customer loyalty.  Provide your customers with the best service and offerings possible and increase your profitability.


Drink Cart For Your OfficeThere is a long-held opinion that first impressions count.  While this is certainly applicable to the impression you make personally, it also applies to the impression that your office and environs make on your customers, clients or business associates.  How you present your business is as important as how you present yourself and there can be many benefits to be gained from paying attention to every detail of every interaction that takes place in your office, from how people are greeted when they arrive and what art you have on your walls, down to the types of beverages that you serve and how you serve them.  In this respect, investing in a custom mobile beverage cart can help contribute to the overall impression that you make.

Looking Good

One of the main benefits of having a mobile beverage cart as part of your standard office equipment is that it can have aesthetic appeal.  By choosing a cart that blends into the overall office environment, such as a steel framed cart or perhaps a cart that features panels with a wood finish, you are adding to the overall aesthetic impression that your office is giving to visitors.  Professional people use professional tools and although it may seem that people do not really pay attention to things such as a beverage cart, it is subtly adding to that person’s overall impression.


Having a beverage cart enables your staff to serve you and your guests more efficiently.  This can be especially useful if you are providing refreshments during important meetings.  While it is certainly professional and courteous to offer guests refreshments, the subsequent delivery and service of refreshments can be disruptive.  While this can provide you with an opportunity to connect with clients on a more informal basis, if you are in the middle of an important meeting or if you have time restrictions, having beverages available on a cart can help to expedite the hospitality process.  Having drinks and supplementary items such as creamers, sugar and stirrers available on a cart can also limit the interaction between your guests and support staff.  In some cases, the cart can be set up before the meeting begins and left in a conference room for people to help themselves.  This mobile aspect of the cart can also be useful when hosting business lunches.


A tidy and efficient office will reflect well on you.  By streamlining the hospitality process and by providing your staff with the tools to deliver refreshments in a cohesive way that is quick and also tidy, you are contributing to an overall good impression.  Having refreshment items on a cart eliminates the need for them to be on a conference table where they may be a distraction.  It also keeps things looking very clean and tidy.  While it is doubtful that some spilled coffee and discarded sugar sachets will sink a business deal, the general tidiness of an office does contribute to the overall experience for visitors.

In business, first impressions certainly do count.  Make a good one in every aspect of your business operations.


When you are in the entertainment industry, you have to come up with innovative ways for people to recognize your product. Even when you have their attention, it is a whole other thing to get them to want your brand over any other that is on the market. This makes marketing and advertising a crucial part of what you do in your business and the single thing that can either spell success or failure for your company. This means you need to get your company to stand out and impress the people who matter the most and are willing and able to spend money on your products. One of the perfect ways to get your company noticed is to promote your products in style with a customizable bottle service.

Bottle service is something that is provided at many fine restaurants and high-end nightclubs. This service involves the establishment selling bottles of liquor by the bottle instead of by the single drink. Some of the benefits that are typically included with these services are private or reserved tables, drink mixers of the purchaser’s choice, access to a VIP host, and even skipping the entrance lines or waiving the cover charge for the event. The price of a bottle service is typically marked up at an extremely high rate, as much as two thousand percent or more, which can contribute significantly to the revenue of the establishment. Advertising via custom set ups for these services can also help your business see high returns.

Since bottle service is a more exclusive commodity, you want your custom advertising to be well though out and professional looking. There would be no reason to advertise if you were going to make the final product look like you printed it on your home computer or made it in wood shop. Real custom bottle service will cost you, but it will also help your business grow and make more money in the end. One of the greatest things that you can do to promote through types of bottle services is to make custom serving trays that can be delivered to the patron’s table with the bottle of alcohol and the included mixers. This tray will be sitting on their table throughout the night and anyone that is invited to the table will be highly likely to see it. This means that people will be seeing your advertising in the most exclusive part of the club or restaurant and will associate your brand with high quality and exclusivity.

If you are interested in creating an advertising campaign that includes custom bottle service, you will want to start now. Creating an effective campaign can take months of planning and you will likely have to get trays and bottle holders designed and manufactured with your company logo and advertising on it. There are many sites online where you will be able to see some examples of trays that you can have built, but some of the best are metal that is cut by special machines. Although metal will cost you more initially, the trays tend to last much longer and have a very classy look and feel.

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Fry Fabrications will be at the NC&B show 2012 at the Las Vegas Convention Center March 13 14! We’ll be showcasing an array of products such as Bottle Service Sets, tables, bars, a DJ Booth, and much more!

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